Fragmentary investigation had been done in the problem of the quantity and the quality of ice needed to service the fresh fish industry and the temperature at which fish should be maintained under existing climatic condition until it reaches the consumers in the fresh and acceptable condition. The authors conducted a survey of fish caught by basing and purse seines which were iced after brailing and exposed for sale at the Navotas Fish Market in Navotas, Rizal, from August to October 1965. The present fish handling practices stands a lot of improvement. Under existing local conditions, it would be more economical to use insulated and standardized fish containers like fish boxes with enough holes for proper drainage. This will insure proper preservation of the catch and stabilize current fish prices.